Make your marketing more effective in 2016. London. 9 February 2016. International Superyacht Marketing Forum Make your marketing more effective in 2016. London. 9 February 2016. International Superyacht Marketing Forum Make your marketing more effective in 2016. London. 9 February 2016. International Superyacht Marketing Forum
Make your marketing more effective in 2016 Make your marketing more effective in 2016 Make your marketing more effective in 2016

LONDON | 9 FEBRUARY 2016 INTERNATIONAL SUPERYACHT MARKETING FORUM

what

Make Your Mark 2016, International Superyacht Marketing Forum, a one-day masterclass experience for the superyacht industry.

This event, held on 9 February, brought together 100 senior marketing professionals from the luxury yacht industry for a day of interactive sessions, dynamic keynotes and networking.

The event focused on effective, engaging marketing practices and explored innovative ideas from a range of luxury sectors, including property, banking, aviation, fashion, travel and automotive.

Quotation mark

It is the first time that anyone from our side has been exposed to this kind of industry-specific expertise, and we took away a huge amount. Please pass on our thanks and congratulations to all involved for an excellent, very professionally run event.”

Ed Chambers
Lloyds TSB International
Previous attendee of Superyacht Management Marketing

Quotation mark

An excellent opportunity for superyacht marketeers to take a long, hard look at what their brand really means, to properly apply these concepts to our own marketing and to finally bring our industry in line with other leaders in the luxury sector.”

Portia Hart
Y.CO
Previous attendee of Superyacht Management Marketing

when and where

The Proud Archivist,
2-10 Hertford Rd,
London N1 5SH

9 February 2016

programme 2016

Please find below the programme from the 2016's edition. For information on the event in 2017, please contact programme manager Rachel Rowney by emailing rachel@thesuperyachtgroup.com

09:30 - 10:15
Registration

10:15 - 10:30
Opening address
The chairman will open the event with a short presentation with the objectives for the day’s event and insight into the current state of superyacht marketing.

10:30 - 11:30
Disrupting luxury yachting: How the superyacht industry can hack its own growth.
Legacy luxury brands are undergoing an accelerated transformation on a global scale. Modern luxury consumer is obsessed with experiences, seamlessness and convenience and increasingly doesn’t get excited by the luxury symbols of old. How can we learn from luxury disruptors and apply it to our industry? Andjelic will explore the five pillars of modern luxury marketing and discuss how to implement them in the real-life business cycle of a luxury brand.
Ana Andjelic, Havas LuxHub

11.30 - 12.00
Coffee Break

12:00 - 13:30
Masterclass
Four masterclasses, led by experts, will run simultaneously exploring themes, trends and concepts of luxury marketing.

The Lifecycle of a Luxury Customer / Diana Sherling, Spark44 London
How to Control the Digital Space / Chris Donnelly, Verb Brands
Understanding Your Customer & Brand / Markus Kramer, Brand Affairs
A New Frontier in the Digital Luxury Economy / Kamel Ouadi, KO&CO

13:30 - 15:00
Networking Lunch

15:00 - 16:30
Masterclass
Four masterclasses, led by experts, will run simultaneously exploring themes, trends and concepts of luxury marketing.

Anti-Social Media: The UHNW Approach / John Williams, The Instant Group & Louis Venter, Media Vision Interactive
The Psychology of Marketing / Daniel Bennett, Ogilvy Change
Augmenting the Reality of Retail / Jonathan Chippindale, Holition
From product, to experience and beyond… / Andy Whiteside, Luxury Branding

16:30 - 17:00
Tea Break

17:00 - 18:00
Why Brand Matters
Michael Johnson is founder of johnson banks, an award winning brand and identity consultancy. A frequent speaker on branding, he has been identified as one of Britain's foremost designers by the Guardian and Independent newspapers. Examining past, current and future trends, Johnson will discuss how to shape a brand and the art of crafting effective and memorable marketing.
Michael Johnson, johnson banks

18:00 - 19:00
Closing Drinks
The event will close with intimate networking drinks to discuss the day’s sessions and network with fellow attendees.

19:00 - 22:00
Dinner & After Dinner Speaker
Guests will enjoy a networking dinner, complete with an entertaining and informative after dinner presentation from world-renowned marketing and PR guru Mark Borkowski.

speakers

Photo of Markus Kramer

Markus Kramer

Masterclass
Understanding Your Customer & Brand

Photo of Ana Andjelic

Ana Andjelic

Keynote Presentation
Disrupting Luxury Yachting

Photo of John Williams

John Williams

Masterclass
Anti-Social Media: The UHNW Approach

Photo of Michael Johnson

Michael Johnson

Keynote Presentation
Why Brand Matters

Photo of Andy Whiteside

Andy Whiteside

Masterclass
From product, to experience and beyond…

Photo of Chris Donnelly

Chris Donnelly, Verb Brands

Masterclass
How to Control the Digital Space

Photo of Dan Bennett

Dan Bennett, Ogilvy Change

Masterclass
The Psychology of Marketing

Photo of Kamel Ouadi

Kamel Ouadi

Masterclass
A New Frontier in the Digital Luxury Economy

Photo of Mark Borkowski

Mark Borkowski

After-Dinner Speaker

Photo of Diana Sherling

Diana Sherling

Masterclass
The Lifecycle of a Luxury Customer

Photo of Jonathan Chippindale

Jonathan Chippindale

Masterclass
Augmenting the Reality of Retail

Photo of Louis Venter

Louis Venter

Masterclass
Anti-Social Media: The UHNW Approach

Partnership opportunities

Make Your Mark is a platform for you to not only engage with the key influencers and decision makers from the luxury world, but to promote your brand and services to hundreds more.

Please click here to see the 2016's event presentation. For partnership opportunities, please contact Roland Archdall by emailing roland@thesuperyachtgroup.com.

Past Event Partners and Showcases

The Superyacht Agency Laciotat Shipyards SuperyachtIntelligence.com Park Plant The Brand. Directors of experiences and environments . Capitalizing your brand potential.

Hosted by

Organised by

Registration


Don’t miss the next edition. If you would like to reserve your place for 2017, please email events@superyachtevents.com with your contact details.